Meet the i9 Sports Leadership Team

i9 Sports Franchise Frank Fiume – Chairman & Founder

Frank is credited for taking his unique amateur sports business concept and creating the first and largest youth sports league franchise opportunity (based on data presented in the 2016 issue of Entrepreneur magazine’s Franchise 500 in the United States. As founder of i9 Sports® Corporation, Frank served as leader and CEO of our company from its inception in July 2002 until November 2015 when he became Chairman.

Frank serves as advisor to the CEO and continues to be involved in the development of company strategy and new technology. Frank is a Certified Franchise Executive (CFE).


Brian Sanders – President & CEO

After initially working with i9 Sports as a consultant in 2005, Brian officially joined i9 Sports in 2008. He is one of the original architects of the i9 Sports Experience and served as President and COO of the company until November 2015 when he became CEO.

Brian is responsible for setting the company’s vision and strategic direction and working with the leadership team to translate the company’s vision into system-wide growth strategies which increase customer registrations and help make each franchise more successful and profitable. Brian is a Certified Franchise Executive (CFE).


Kim Armellino – VP Finance & Administration

Kim has been with i9 Sports since the company’s inception in July 2002. As Vice President of Finance & Administration, Kim manages all of the company’s financial processes including bookkeeping, invoicing, budgeting, forecasting, the annual audit and all financial reporting. Kim’s additional responsibilities include oversight of HR, Purchasing & Contracts, and Office Administration.

Kim is an expert at controlling costs and finding ways to help franchisees improve their bottom lines. Kim is a Certified Franchise Executive (CFE).


April Thomas – Director of Marketing

April joined i9 Sports in 2012 and specializes in developing creative marketing programs that deliver a “WOW” experience for targeted consumers. She has extensive expertise in the integration of social media, web marketing, local guerrilla marketing, event marketing and PR.

She is responsible for building the i9 Sports brand nationally while helping our franchisees execute highly effective marketing programs within their local markets.

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