Meet the i9 Sports Leadership Team
Frank Fiume – Founder & Director
Frank is credited for taking his unique amateur sports business concept and creating the first youth sports league franchise opportunity in the United States.
As founder of i9 Sports Corporation, Frank served as leader and CEO of our company from its inception in July 2002 until November 2015 when he became Chairman until July 2017.
Frank serves as Director on the Board since July 2017 and advisor to the CEO and continues to be involved in the development of company strategy and new technology. Frank is a Certified Franchise Executive (CFE).
Brian Sanders – CEO & Chairman
After initially working with i9 Sports as a consultant in 2005, Brian officially joined i9 Sports in 2008. He is one of the original architects of the i9 Sports Experience and served as President and COO of the company until November 2015 when he became CEO. He was named Chairman of our Board of Directors in July 2017.
Brian is responsible for setting the company’s vision and strategic direction and working with the leadership team to translate the company’s vision into system-wide growth strategies which increase customer registrations and help make each franchise more successful and profitable. Brian is a Certified Franchise Executive (CFE).
Kim Armellino – VP Finance & Administration
Kim has been with i9 Sports since the company’s inception in July 2002. As Vice President of Finance & Administration, Kim manages all of the company’s financial processes including bookkeeping, invoicing, budgeting, forecasting, the annual audit and all financial reporting. Kim’s additional responsibilities include oversight of HR, Purchasing & Contracts, and Office Administration.
Kim is an expert at controlling costs and finding ways to help franchisees improve their bottom lines. Kim is a Certified Franchise Executive (CFE).
Roger Ewart – VP of Franchise Development and Strategic Partnerships
Roger joined i9 Sports in 2019 and brings a wealth of experience as a leader in both public and private companies as well as multiple franchised systems. He has co-founded two startup retail concepts in 2012 and 2018, both operating successfully to this day. As Vice President of Franchise Development and Strategic Partnerships at i9 Sports, he is responsible for increasing the brand’s penetration rate throughout the US and ensuring adherence of all Federal regulations governing Franchising. In addition, Roger seeks out and secures relationships with Strong Strategic Partners to benefit Franchise owners and strengthen the franchise system as a whole. He is also a Certified Franchise Executive (CFE).
April Thomas – Director of Marketing
April joined i9 Sports in 2012 and specializes in developing creative marketing programs that deliver a “WOW” experience for targeted consumers. She has extensive expertise in the integration of social media, web marketing, local guerrilla marketing, event marketing and PR.
She is responsible for building the i9 Sports brand nationally while helping our franchisees execute highly effective marketing programs within their local markets.