Madison Gates is the Vice President of Marketing at i9 Sports, where she leads national marketing strategy, brand development, and growth. She focuses on modernizing how i9 connects with families while reinforcing a fun-first experience that builds confidence, character, and lifelong skills.
With a decade of experience in franchise and multi-unit marketing, Madison has built and scaled marketing organizations within the automotive, home services and fitness industries.
Madison earned her BA in Sport Management and Communication from the University of Michigan, where she was a Division I soccer goalkeeper, and later completed her MBA. She began her career in athletics, coaching at the collegiate and youth club level.
She is passionate about building teams and brands that create meaningful impact in the lives of kids and families.
