Researching a franchise opportunity requires careful consideration and involves due diligence and time on the part of both the franchise candidate and the franchise company. Ed Texiera of FranchiseKnowHow, LLC, has spent over 30 years in the franchise industry working with candidates to determine which concept best fits their needs and interests and provides great insight into the decision making process.
In his recent article, Researching a Franchise Opportunity, Ed highlights the key steps for researching a franchise and the importance of working with a franchisor that has a clearly defined qualification process. Both are vital in determining if the franchise concept fits your needs, your lifestyle, and will help you achieve your ultimate goal.
At the end of the day you need to feel good about your decision, about the company you are about to enter into a long-term agreement with, and about your future with this company. Completing your due diligence will give you this peace of mind.