USA Today features i9 Sports along with our valued franchisees
The Safer Alternative
Growing concerns around concussions and our youth have led many parents to seek a safer option to tackle football. i9 Sports offers flag football as an alternative for families who want to enjoy the benefits of involving their kids in one of America’s favorite sports without the dangerous risks that can lead to head injuries.
USA Today recently featured i9 Sports along with our valued franchisees, Mark Cupp and Keith Smith who shared their expertise and personal experience with concussions in youth sports and provide advice to parents with young children.
Mark Cupp, franchise owner in the Corona, CA area, knows firsthand how scary it is dealing with the aftermath of a head injury. Prior to Mark purchasing a franchise with i9 Sports, his 13-year-old son played youth tackle football for five seasons. After his last youth season concluded his son complained of dizziness and headaches. Much to Mark’s surprise his son was diagnosed with post-concussive syndrome. Mark understands the risks associated with tackle football and is thankful to be able to offer his community a non-contact alternative in flag football through his i9 Sports franchise.
Similar to Mark, Keith Smith, former cornerback for the NFL’s Detroit Lions and owner of an i9 Sports franchise in the Atlanta, GA area, agrees on the stance of ‘safe play’ and youth sports. “Parents should look to non-contact sports, especially for children age 12 and under. Let them develop their skills without the risk of injury from tackling and head to head collisions,” Keith advises.
Flag football has become a popular choice for parents across the country, even those that played tackle football themselves, because it offers the benefits of learning the game without the dangers of full contact tackle football. A recent Google survey of 537 parents commissioned by i9 Sports revealed 62.3% of parents feel tackle football under age 12 is unsafe.
“i9 Sports is proud to be a leader in raising national awareness about safety in youth sports,” i9 Sports President and CEO Brian Sanders said. “The survey is a good indicator that parents are not only more aware of the issue, but are also choosing safer alternatives like flag football.”
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